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ZOZOCOSME is an online platform for beauty and cosmetics housed within ZOZOTOWN. Its substantial product assortment will include over 500 curated Japanese and overseas brands and a promising product assortment.<\/p>\n
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ZOZOCOSME brand partners \uff08Selected examples as of 3\/18\uff09<\/p>\n <\/p>\n ZOZOCOSME\u2019s user-friendly interface offers an unprecedented online cosmetics shopping experience. In addition to search-by-concern and skin type features, advanced product searches such as \u201cBest mask-proof lipsticks\u201d or \u201cBest-selling eyeshadow palettes\u201d are also available, with results being updated frequently.\u00a0 Since cosmetic products tend to have more color variations than apparel, ZOZOCOSME\u2019s search display will now include features designed specially for cosmetics, including displaying each product\u2019s full color palette at once.<\/p>\n <\/p>\n Starting today, a number of foundation products available on ZOZOCOSME will be supported by ZOZOGLASS\u2019 shade-matching algorithm, assisting customers in finding their best foundation makeup match from the comfort of their own home. ZOZOGLASS is ZOZO\u2019s in-house measurement technology that can be leveraged to solve customers\u2019 challenge of cosmetic product color selection when shopping online. ZOZOGLASS\u2019s shade-matching algorithm currently supports over 400 foundation products from 20+ brands. Moving forward, ZOZOGLASS\u2019 service scope will continue to expand after the launch of ZOZOCOSME. So far, over 500,000 ZOZOGLASS pre-orders \uff08\u203b1\uff09<\/span> have been received and the public response on social media and elsewhere has been positive.\uff08\u203b2\uff09<\/span><\/p>\n <\/p>\n In addition, TV commercials featuring Yuko Araki, the face of ZOZOCOSME, will be released nationwide starting today.<\/p>\n <\/p>\n Brands launching on ZOZOCOSME have also expressed their excitement about the opening of ZOZOCOSME<\/p>\n <\/p>\n Estee Lauder Companies Japan President & General Manager\u00a0 Matthew Growdon\u00a0 <\/strong><\/p>\n \u300cOn behalf of the Estee Lauder Companies, Japan I would like to congratulate ZOZOTOWN on the exciting launch of their new beauty platform. I\u2019m sure that beauty customers across Japan will be delighted by the new online consumer experience, leveraging new break-thru technology and the wide assortment of prestigious brands available to them.<\/p>\n I\u2019m proud to announce that the Estee Lauder Companies are launching the following prestigious brands on ZOZOCOSME, EST\u0112E LAUDER, CLINIQUE, M\uff65A\uff65C, BOBBI BROWN, Jo Malone London and Too Faced.<\/p>\n I would like to thank the ZOZOCOSME team for their partnership and wish them every success with this new venture and most importantly I want to wish the ZOZOCOSME consumers an enjoyable and pleasant shopping experience.\u300d<\/p>\n <\/p>\n SHISEIDO Japan Co., Ltd.<\/strong>\u3000<\/strong>eCommerce Director<\/strong>\u3000<\/strong>Ippei Ogura<\/strong><\/p>\n \u300cAlthough Shiseido has been selling \u201cWatashi+ by shiseido\u201d on ZOZOTOWN with since 2017, we have a great deal of empathy for ZOZOCOSME\u2019s philosophy of providing personalized services with the power of technology and would like to strengthen our partnership. BEAUTY INNOVATIONS FOR A BETTER WORLD. Let\u2019s work together \uff08to realize that vision\uff09!\u300d<\/p>\n <\/p>\n MASH Beauty lab Co.,Ltd Vice President Hirotaka Mukubayashi <\/strong><\/p>\n \u300cCongratulations on the launch of ZOZOCOSME. We can imagine the smiles and happiness of the customers visiting ZOZOTOWN. We have also been looking forward to it, and we are very happy to be a part of the journey. We look forward to the success and future development of ZOZOCOSME.\u300d<\/p>\n <\/p>\n With the launch of the ZOZOCOSME, ZOZO will leverage the power of technology to solve the challenges of color selection when buying cosmetics online, providing a platform to connect brands and customers.<\/p>\n <\/p>\n ZOZOTOWN has also undergone a major site renewal, where the top page has been divided into tabs for ZOZO\u2019s main categories, \"All\", \"Footwear\", and \"Cosmetics.\" Each category has a user-friendly interface that will ensure a smooth and stress-free shopping experience. In addition, ZOZOVILLA, the special section dedicated to luxury & designer brands launches today, allowing ZOZO to connect a wider range of customers with brands.<\/p>\n <\/p>\n ZOZO aims to reinforce ZOZO\u2019s company philosophy - Inspire the world. Deliver joy every day through the renewed ZOZOTOWN and the newly launched ZOZOCOSME and ZOZOVILLA services.<\/p>\n <\/p>\n <\/p>\n \uff08\u203b1\uff09\uff1a2021\/1\/29\uff5e2021\/3\/1 \u30fb The number of ZOZOGLASS preorders surpassed 400K in just 10 days since the announcement. \uff08February 8th, 2021\uff09\uff08https:\/\/corp.zozo.com\/news\/20210208-13008\/<\/a>\uff09<\/span><\/p>\n \u30fbZOZOVILLA launches on March 18th\uff08Thu\uff09with about 90 luxury & designer brands, both local and overseas, including LOEWE, Chlo\u00e9, Dries Van Noten and more \uff08March 10th, 2021\uff09\uff08https:\/\/corp.zozo.com\/news\/20210310-13317\/<\/a>\uff09<\/span><\/p>\n <\/p>\n Next, we will introduce the main features of ZOZOCOSME and ZOZOGLASS, Yuko Araki's profile and our new TV commercials, and the immediate response after the announcement of ZOZOCOSME.<\/p>\n <\/p>\n ZOZOCOSME\u2019s 3 key features<\/strong><\/p>\n <\/p>\n 2.A user-friendly interface designed especially for cosmetics<\/strong><\/p>\n Customers can easily search for the right cosmetic products not only by brand or item names, but also by user preferences or concerns. For example, customers can search foundations by texture (liquid, powder, cream, loose powder etc), by products\u2019 finish on the skin or skin concerns etc.<\/p>\n \u203bImage on the left:\u00a0 foundation products that are\u00a0 close to ZOZOGLASS\u2019 skin tone scan results.<\/p>\n <\/p>\n 3.<\/strong>Assisted product color selection with ZOZOGLASS<\/strong><\/p>\n At launch, a selection of foundation products available on ZOZOCOSME will be supported by ZOZOGLASS\u2019 shade matching algorithm (its initial feature). By scanning their skin with ZOZOGLASS, customers can receive a unique skin tone analysis and recommended foundation shades that are algorithmically close to their own skin tone. This service is made possible thanks to ZOZO\u2019s extremely accurate, in-house skin tone measurement technology and recommendation engine,which analyze and match skin tones to product shades. ZOZOGLASS will encourage customers to buy foundations from brands they have never purchased from before or to try shades that are trending on social media.<\/p>\n <\/p>\n <\/p>\n ZOZOGLASS\u2019 service scope will continue to expand after the launch of ZOZOCOSME, eventually supporting personalized product recommendations for eye makeup, lipsticks, and more. In addition to cosmetic recommendations, ZOZOGLASS\u2019 color-corrected scan results, unaffected by various environments\u2019 lighting conditions, can be leveraged to support other beauty services such as AR makeup try-on.<\/p>\n <\/p>\n Personal color analysis<\/strong><\/p>\n Based on ZOZOGLASS scan results, customers are classified into 4 groups of personal color: \u201cBlue undertones Summer,\u201d \u201cBlue undertones Winter,\u201d \u201cYellow undertones Summer,\u201d \u201cYellow undertones Autumn\u201d. Each personal color represents the \u201ccolors that look good on someone\u201d based on that person\u2019s overall impression, which can be used as a reference when buying clothes and accessories. (Supervised by Japan Face Type Analysis Association)<\/p>\n <\/p>\n \u00a0<\/strong><\/p>\n ZOZOCOSME overview<\/p>\n <\/p>\n Service name<\/p>\n ZOZOCOSME<\/p>\n <\/p>\n Service launch date<\/p>\n 2021\/3\/18 \uff08Thursday\uff09<\/p>\n <\/p>\n ZOZOCOSME page on ZOZOTOWN<\/p>\n https:\/\/zozo.jp\/cosme\/<\/a>\u3000<\/p>\n <\/p>\n ZOZOCOSME special site<\/p>\n https:\/\/zozo.jp\/zozocosme\/<\/a><\/p>\n <\/p>\n Official Instagram<\/p>\n![\"\"](\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2021\/03\/cosme_release_en-1.jpg\")
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\n <\/span>\uff08\u203b2\uff09Relevant press releases
\n <\/span>\u30fb\"ZOZOCOSME\", ZOZO\u2019s new platform for beauty and cosmetics will launch on ZOZOTOWN in March and include over 500 curated Japanese and overseas brands. \uff08January 29th 2021\uff09\uff08https:\/\/corp.zozo.com\/news\/20210129-12888\/<\/a>\uff09<\/span><\/p>\n
\n <\/strong>ZOZOCOSME is an online platform for cosmetics offering the following 3 features. 1.<\/strong>Brand lineup<\/strong><\/p>\n<\/a>ZOZOCOSME features a substantial product assortment from over 500 curated, popular local and overseas cosmetic brands at launch, including brands that are launching on ZOZOTOWN for the first time.<\/p>\n![\"\"](\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2021\/03\/3-18ZOZOCOSME_2.png\")
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