{"id":19174,"date":"2018-12-07T12:00:54","date_gmt":"2018-12-07T03:00:54","guid":{"rendered":"https:\/\/corp.zozo.com\/en\/?p=4434"},"modified":"2022-03-04T00:32:54","modified_gmt":"2022-03-03T15:32:54","slug":"news-20181207","status":"publish","type":"post","link":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/en\/news\/20181207-19174\/","title":{"rendered":"The Private Brand \u201cZOZO\u201d Launches Heating Innerwear in \u201cYour Size\u201d, The \u201cZOZOHEAT\u201d and \u201cZOZOHEAT COTTON\", On Sale Starting From Today"},"content":{"rendered":"<p>\uff5e The combination of excellent materials with high performing hygroscopic heat generation in over 1,000 sizes of \u201cYour size\u201d, creating comfort and warmth like never before\uff5e<\/p>\n<p>&nbsp;<\/p>\n<p>The Japanese online fashion website \u201cZOZOTOWN\u201d operated by ZOZO, Inc. (CEO Yusaku Maezawa, Headquarters in Chiba city) announces its new products \u201cZOZOHEAT\u201d and \u201cZOZOHEAT COTTON\u201d of the private brand \u201cZOZO\u201d, beginning sales today on December 7<sup>th<\/sup>.<\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cZOZOHEAT and \u201cZOZOHEAT COTTON\u201d are heating innerwear with hygroscopic heat generation (*1)creating comfort and warmth like never before, which preforms even better when worn in \u201cyour size\u201d recommended by the private brand \u201cZOZO\u201d. By providing the perfect \u201cyour size\u201d in over 1,000 sizes, your skin and fabric will fit perfectly without any extra space, keeping the warmth captured in between.(*2)<\/p>\n<p>&nbsp;<\/p>\n<p>(*1) The process of \u201chygroscopic heat generation\u201d is when the fine fibers absorb water vapor generated from the skin efficiently, where the energy of the water molecules turn into heat, as a result creates warmth in the fabric.<\/p>\n<p>(*2) We tested 2 different sizes of \u201cZOZOHEAT\u201d on 2 thermal manikins simulating the heat generation of the human body, and compared the surface temperature with a thermal camera after wearing for 5 minutes. On the left is a perfect fitted \u201cZOZOHEAT\u201d in \u201cyour size\u201d recommended by ZOZO, and on the right is a 6 cm looser fit around the chest.<\/p>\n<p>&nbsp;<\/p>\n<p>(*2) Verification results between 2 sizes of \u201cZOZOHEAT\u201d<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4444\" src=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/data_ZOZOHEAT.jpg\" alt=\"\" width=\"1720\" height=\"733\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>We have developed 2 types of heating innerwear \u2013 the \u201cZOZOHEAT\u201d with the Merino wool blend which focuses on the warmth, and the \u201cZOZOHEAT COTTON\u201d blended with natural cotton which is gentle on the skin.<\/p>\n<p>&nbsp;<\/p>\n<p>We have also considered layering during the winter. The \u201cZOZOHEAT\u201d and \u201cZOZOHEAT COTTON\u201d are designed not to show from the sleeve or neck of your knits or shirts, offering 2 neck designs for both men and women that will go well with a variety of clothing. Especially, the V neck for men go well with the ZOZO Oxford shirt, and the ballet neck for women is perfect for the Merino crew. Please enjoy a stress-free layer style this winter.<\/p>\n<p>&nbsp;<\/p>\n<p>Moreover, we removed that uncomfortable tingling feeling from the washing tag, by printing on the actual fabric of the ZOZOHEAT. Customers have the option of ordering their recommended sizes, or to make adjustments based on their preference. Men can customize the chest size, sleeve length from center back and overall length. Women can customize the chest size, sleeve length and overall length.<\/p>\n<p>&nbsp;<\/p>\n<p>For product details, please refer to the description below.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span lang=\"EN-US\">\u201cZOZOHEAT<\/span><span lang=\"EN-US\"><span style=\"font-family: Century;\">\u201d<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Product name<\/p>\n<p>ZOZOHEAT<\/p>\n<p>&nbsp;<\/p>\n<p>Gender<\/p>\n<p>Men\u2019s and Women\u2019s<\/p>\n<p>&nbsp;<\/p>\n<p>Neck design<\/p>\n<p>(Men\u2019s) Crew neck, V neck<\/p>\n<p>(Women\u2019s) U Neck, Ballet neck<\/p>\n<p>&nbsp;<\/p>\n<p>Color<\/p>\n<p>Black, Ivory<\/p>\n<p>&nbsp;<\/p>\n<p>Material<\/p>\n<p>Rayon 44\uff05, Acrylic 48\uff05, Wool 5\uff05, Polyurethane 3\uff05<\/p>\n<p>&nbsp;<\/p>\n<p>Price<\/p>\n<p>990 yen (Including tax) \u2192 Limited price 790 yen (Including tax)(*)<\/p>\n<p>&nbsp;<\/p>\n<p>On sale<\/p>\n<p>December 7<sup>th<\/sup> Friday 2018<\/p>\n<p>&nbsp;<\/p>\n<p>URL<\/p>\n<p>(PC) <a href=\"http:\/\/zozo.jp\/pb\/zozoheat.html\">http:\/\/zozo.jp\/pb\/zozoheat.html<\/a><\/p>\n<p>(SP) <a href=\"http:\/\/zozo.jp\/sp\/pb\/zozoheat.html\">http:\/\/zozo.jp\/sp\/pb\/zozoheat.html<\/a><\/p>\n<p>(*)The limited price will be available until December 13<sup>th<\/sup> Thursday 2018<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4448\" src=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/ZOZOHEAT-COTTON.jpg\" alt=\"\" width=\"1720\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cZOZOHEAT\u201d from ZOZO is a heating innerwear in \u201cyour size\u201d from over 1,000 sizes, creating comfort and warmth like never before, by applying excellent materials with high performance in hygroscopic heat generation.<\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cZOZOHEAT\u201d is made of Merino wool with high performance in moisture conversion and deodorant, wrapped with Tencel\u2122 Modal(*)that has a fine touch, removing that tingling feeling common in wool. In addition, water vapor from body sweat contains kinetic energy, and this energy creates warmth in the fabric when water vapor is adsorbed and converted into moisture. The combination of our \u201cyour size\u201d and this material will allow you to further experience comfort and warmth like never before.<\/p>\n<p>(*)The Tencel\u2122 Modal is a brand of Lenzing AG. The description on the product is \u201crayon\".<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cZOZOHEAT\u201d Merino wool \u00d7Tencel\u2122 Modal<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4445\" src=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/fiber_ZOZOHEAT.jpg\" alt=\"\" width=\"1720\" height=\"900\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-US\"><span style=\"color: #000000;\">\u201cZOZOHEAT COTTON\u201d<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Product name<\/p>\n<p>ZOZOHEAT COTTON<\/p>\n<p>&nbsp;<\/p>\n<p>Gender<\/p>\n<p>Men\u2019s and Women\u2019s<\/p>\n<p>&nbsp;<\/p>\n<p>Neck design<\/p>\n<p>(Men\u2019s) Crew neck, V neck<\/p>\n<p>(Women\u2019s) U Neck, Ballet neck<\/p>\n<p>&nbsp;<\/p>\n<p>Color<\/p>\n<p>Black, Off-white<\/p>\n<p>&nbsp;<\/p>\n<p>Material<\/p>\n<p>Cotton 95%, Polyurethane 5\uff05<\/p>\n<p>&nbsp;<\/p>\n<p>Price<\/p>\n<p>1,290 yen(Including tax)<\/p>\n<p>&nbsp;<\/p>\n<p>On sale<\/p>\n<p>December 7<sup>th<\/sup> Friday 2018<\/p>\n<p>&nbsp;<\/p>\n<p>URL<\/p>\n<p>(PC) <a href=\"http:\/\/zozo.jp\/pb\/zozoheat.html\">http:\/\/zozo.jp\/pb\/zozoheat.html<\/a><\/p>\n<p>(SP) <a href=\"http:\/\/zozo.jp\/sp\/pb\/zozoheat.html\">http:\/\/zozo.jp\/sp\/pb\/zozoheat.html<\/a><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4449\" src=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/ZOZOHEAT..jpg\" alt=\"\" width=\"1720\" height=\"600\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cZOZOHEAT\u201d from ZOZO is a heating innerwear in \u201cyour size\u201d from over 1,000 sizes, creating comfort and warmth like never before, by applying excellent materials with high performance in hygroscopic heat generation.<\/p>\n<p>&nbsp;<\/p>\n<p>By blending a particular cotton with a high leveled moisture absorption and heat generation efficiency, developed in a special process, the material has a warm and soft finish. In addition, this product was inspired by the sewing method for baby clothes, where the seam allowance of the shoulder and torso is on the front side rather than the inside. This creates an extremely gentle touch that will feel smooth on your skin. The combination of our \u201cyour size\u201d and this material will allow you to further experience comfort and warmth like never before.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cZOZOHEAT COTTON\u201d How cotton can raise heat generation efficiency at a molecular level<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-4446\" src=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/press_cotton.jpg\" alt=\"\" width=\"1720\" height=\"440\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>PDF<\/p>\n<p><a href=\"https:\/\/d31ex0fa3i203z.cloudfront.net\/wp\/en\/wp-content\/uploads\/2018\/12\/En_Release_PB_ZOZOHEAT_20181207.pdf\">En_Release_PB_ZOZOHEAT_20181207<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>All media related readers<\/p>\n<p>Please contact us regarding any inquiries.<\/p>\n<p>&nbsp;<\/p>\n<p>ZOZO, Inc.<\/p>\n<p>Contact PR from <a href=\"https:\/\/corp.zozo.com\/en\/privacy\/?type=press\">here<\/a>\u00a0<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\uff5e The combination of excellent materials with high performing hygroscopic heat generation in over 1,000 sizes  [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_locale":"en_US","_original_post":"https:\/\/corp.zozo.com\/?p=6572","_links_to":"","_links_to_target":""},"categories":[2],"_links":{"self":[{"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/posts\/19174"}],"collection":[{"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/comments?post=19174"}],"version-history":[{"count":0,"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/posts\/19174\/revisions"}],"wp:attachment":[{"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/media?parent=19174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/prd-zozo-corporate-alb-5272899.ap-northeast-1.elb.amazonaws.com\/wp-json\/wp\/v2\/categories?post=19174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}