May. 1998

“Start Today Ltd.” was established. Business started out by selling imported CDs and records, based on mail orders from a catalog.

Jan. 2000

An online shopping website “STM online” was launched for the sales of imported CDs and records. (The company ended the sales of imported CDs and records in Sep. 2006)

Apr. 2000

Became a stock company, and changed the company name to “Start Today Co., Ltd.”

Oct. 2000

Launched a fashion e-commerce site “Eproze” as one of the first EC apparel business of Start Today.

Jan. 2001

Relocated the head office to Mihama-ku, Chiba-shi, Chiba from Edogawa-ku, Tokyo.

Dec. 2004

Launched a fashion e-commerce site “ZOZOTOWN”(Introducing items from 17 apparel select stores).

Aug. 2006

Established a logistics center, “ZOZOBASE” (Narashino City, Chiba).

Dec. 2007

The company is listed on the Tokyo Stock Exchange Mothers.

May. 2008

Established a subsidiary company, “Start Today Consulting Co., Ltd.” for the brand e-commerce consulting business. (Merged into Start Today Co., Ltd. in Aug. 2013)

Nov. 2010

Launched the “ZOZOTOWN” app for iPhone.

Mar. 2011

Sold charity T-shirts on ZOZOTOWN for the support of the Great East Japan Earthquake, and donated 353,976,000 yen to the earthquake reconstruction supporting groups.

May. 2011

Launched a global online fashion shopping website “ZOZOTOWN.COM”. (Service closed in Jul. 2014)

Jun. 2011

Established a joint venture, “ZOZOTOWN HONGKONG Co., LIMITED.” with SoftBank Corp. (Liquidated in Aug. 2017)

Aug. 2011

Acquired 100% ownership of “Crown Jewel, Inc.” (Merged into ZOZO, Inc. in Nov 2019)
Established a subsidiary company of “ZOZOTOWN HONGKONG Co.,LIMITED.” (Liquidated in Jul. 2015)

Oct. 2011

Launched an online fashion shopping website “ZOZOTOWN CHINA” and “ZOZOTOWN within Taobao.com” in China. (Service closed in Jan 2013)

Nov. 2011

Launched “ZOZOTOWN” within eBay G market and eBay Auction in Korea. (Service closed in Jun 2013)

Feb. 2012

The company is listed on the first section of the Tokyo Stock Exchange.

May. 2012

Introduced a six-hour working program, “Rokujiro” .（Program ended as of the introduction of flexible working hours in Oct. 2019)

Sep. 2012

Held the first physical event “ZOZOCOLLE” a fashion exhibition opened for the public.

Nov. 2012

Launched “ZOZOUSED”, an online shopping website for secondhand/vintage apparel.

Aug. 2013

Acquired 100% ownership of “Bracket, Inc.” (Independent from ZOZO group by MBO Oct. 2016)

Oct. 2013

Launched the outfit / styling idea app, “WEAR”.

Mar. 2014

Launched same-day shipping services (Same-day delivery also provided in limited areas).

Oct. 2014

Acquired 100% ownership of “YAPPA Corp.”

Apr. 2015

Launched “WEAR” service globally.

May. 2015

Acquired 100% ownership of “Aratana Inc.” (Merged into ZOZO, Inc. in Apr. 2020)

Nov. 2015

Earned the naming rights to a sports facility in Makuhari, operated by the management office of the professional soccer player, Keisuke Honda and named “ZOZOPARK HONDA FOOTBALL AREA”.

Dec. 2015

Established “Start Today Engineering CO., LTD.” (current ZOZO NEXT, Inc.)
Launched a fashion flea market app, “ZOZOFURIMA”. (Service closed in Jun. 2017)

Nov. 2016

Earned the naming rights to the “Chiba Marine Stadium”, and renamed the stadium to “ZOZO MARINE STADIUM”.

Jun. 2017

ZOZOTOWN’s customer support center received the very first “HDI Five-star recognition” in the apparel industry.

Mar. 2017

Established “STV FUND, LP”.
Established “START TODAY USA Inc. (current “ZOZO Apparel USA Inc.”)

Oct. 2017

Acquired 100% ownership of “VASILY, Inc.” (Merged into START TODAY Engineering CO., Ltd in Apr. 2018)

Nov. 2017

Introduced “ZOZOSUIT,” a 3D body measurement suit. (distribution ended in Oct. 2019)

Jan. 2018

Launched a first-ever private brand “ZOZO”.
Acquired 100% ownership of “Colorcle, Inc.” (Merged into Start Today Engineering Co.,Ltd in Apr. 2018)
Launched a new project research team “Start Today Research” (current ZOZO Research).

Feb. 2018

Launched “Personal Styling Subscription Service”. (Service closed in Jun. 2019)

Apr. 2018

Established “Start Today Technologies Inc.” (current ZOZO NEXT, Inc.) through the merger of Start Today Engineering Co., Ltd., VASILY Inc. and Colorcle Inc.

May. 2018

Signed agreements of official sponsorship and brand partnership with a professional soccer team JEF United Ichihara Chiba.

Jul. 2018

Held a press conference “ZOZO BRAND VISION CONFERENCE” regarding the future vision of private brand and new services.

Aug. 2018

Acquired 100% ownership of “Bespokify Pte., Ltd.”

Oct. 2018

On the occasion of its 20th anniversary, renamed Start Today Co.,Ltd to “ZOZO, Inc.”, Start Today Technologies Inc to “ZOZO Technologies Inc” and Crown Jewel Inc to “ZOZO USED Inc.” (Merged ZOZOUSED Inc. into ZOZO, Inc. in Nov. 2019)
Launched a logistics center “ZOZOBASE Tsukuba 1” (Tsukuba-shi, Ibaraki).

Nov. 2018

Signed a sponsorship agreement with “PGA TOUR”.

Feb. 2019

Announced an upcoming construction of a new headquarter in Nichi-Chiba area in Chiba.
Signed a comprehensive partnership agreement with Chiba City and Chiba University in an effort to the development of and generate new values from the local community.

Mar. 2019

Established “ZOZO NEW ZEALAND LIMITED”.

Apr. 2019

Established “Shanghai ZOZO Co., Ltd.”

May. 2019

Launched a fulfillment support service “Fulfillment by ZOZO”.

Jun. 2019

Introduced “ZOZOMAT” a 3D free printed mat that scans feet in 3D through smartphones. (Distribution started upon order in Feb. 2020)

Aug. 2019

Launched the MSP (Multi-Size Platforms) business that allows customers to find perfect sizes only with data of their height and weight.

Sep. 2019

Announced the Capital and Business Alliance with Yahoo Japan Corporation (current Z Holdings Corporation). (the company consolidated into Yahoo Japan Corporation in Nov. 2019) Company founder Yusaku Maezawa resigned from his position, and the position was succeeded by Director SAWADA Kotaro, who was appointed as Representative Director, President & CEO.

Oct. 2019

Held the first Japan tournament of PGA TOUR “ZOZO CHAMPIONSHIP”.
Launched a logistics center “ZOZOBASE Tsukuba 2” (Tsukuba City, Ibaraki).

Dec. 2019

Started the operation of “ZOZO” a ZOZOTOWN platform available in China.
Opened a ZOZOTOWN account within an online shopping mall “PayPay Mall”.

Mar. 2020

Launched “ZOZOSHOES” a platform dedicated to footwear.
Established a logistics center “ZOZOBASE Narashino” (Narashino City, Chiba).

Jun. 2020

Launched D2C business “YOUR BRAND PROJECT Powered by ZOZO”.

Jul. 2020

Acquired 100% ownership of “yutori Inc.”

Aug. 2020

Launched “ZOZOGOLF” a zone specialized in golf merchandise.

Oct. 2020

Introduced “ZOZOSUIT 2” a 3D body measurement suit.

Nov. 2020

Announced a new strategy “More Fashion × Better Fashion Tech” and a mindset “Imagine the unexpected. Chart the unexplored”.